Proliferating sales and marketing applications and channels generate massive amounts of information about healthcare providers (HCPs), providing commercial teams with a trove of potential insights. Those HCP details include opt-in topics and communication preferences, willingness to see reps at particular call times, prior interaction details and responses, and data about brand web page visits.
同时，在商业发射和正在进行的药物GTM中，速度是必要的。组织旨在抓住机会并迅速适应市场事件。那么，生命科学公司如何应用有关先前客户行为的信息并利用市场动态以推动更量身定制和有效的HCP参与？
We at IQVIA Technologies believe that commercial operations teams need a comprehensive solution that manages digital as well as personal touch points. A solution that performs targeted segmentations and builds多通道参与根据每个HCP的利益量身定制的计划。最重要的是，为客户关系管理（CRM），营销自动化和其他GTM执行应用程序添加了一组战略计划功能的解决方案。
为了满足这些要求，我们正在介绍基于云的应用程序OCE Optimizer的精心策划客户参与（OCE）套件的新成员。OCE优化器通过解决跨渠道分配商业资源以与多个客户利益相关者互动的复杂性来扩展OCE平台。
OCE优化器的核心是可扩展的数据模型，可提供基本HCP/O信息的存储库。这些客户资料不仅是静态记录，还根据行业新闻，市场变化和处方销售报告而发展。当宣布新的迹象时，大型医疗中心将获得初级保健网络，或者在重要领域的表现不佳，OCE Optimizer将这些因素纳入重新调整或下一个细分。
同样，先前的HCP交互成果和通信偏好不断刷新客户资料。例如，CRM中提出的关键意见领导者，内部销售报告中确定的高潜力肺科实践以及在营销申请中培养的十二个新潜在客户都是客户资料的投入。
OCE Optimizer is engineered to handle and draw insights from these evergreen profiles. The HCP profiles absorb information from new sources with pre-built connectors that integrate additional data sets, ensuring that sales operations teams see the most-current 360-degree views of HCPs and HCOs. The underlying platform also offers the scalability and high performance to process multiple data sources, conduct frequent realignments, and meet surge processing needs such as an end of year realignment.
该解决方案通过使用IQVIA的ADA人工智能（AI）来解释客户配置文件的变化并生成更智能的客户配置文件，因为新数据不断馈送到系统中，则该解决方案更进一步。AI算法缩小了不断扩展的HCP概况和综合见解，这些见解很难发现，例如在本来强大的实践，地理异常相群或最新的托管护理组织中的专家betway必威怎么提款趋势中，一个不足的医生在面对面限制了面对面的专家趋势销售访问。
这些不断刷新的HCP/HCO配置文件将课程校正驱动到现场对齐，细分和参与计划。这种正在进行的改进有助于确保组织以更有效分配商业资源的方式以更相关和及时的方式吸引客户。
OCE Optimizer delivers technology for companies to take full advantage of their commercial resources and channels by planning individualized and orchestrated customer interactions. This includes native integration with OCE Sales and OCE Marketing. Learn more about OCE OptimizerHERE。