Trade Channel Insights
Manage trade channels more efficiently
Know the top distributors in your region based on pharmacists’ perceptions. Determine the right competitive price point for your new brand’s launch. Gain a deep insight of the business done at a pharmacy level across physician prescriptions, customer requests for specific brand names, and pharmacists’ recommendations for specific categories.
We can help you with:
IQVIA can provide you with insights on pharmacists’ most preferred distributors and help you determine the optimal price for your new brands. We’ll provide you with a comprehensive understanding of transactions and interactions at a pharmacy level for accurate performance and potential.
Design successful launch programs
Measure and monitor brand performance
Take impactful corrective actions
Understand therapy-level dynamics better