更清楚地看到市场,更频繁地机会。

IQVIA采用了一种注入分析的商业化方法,帮助生命科学公司利用最新工具,技术和深层医疗保健专业知识。必威手机APP结果 - 重新活化的解决方案集中在可扩展的资源,精确见解和可行的想法上。betway必威怎么提款

Bring precision engagement to precision medicine

You need to find the right patients, discover the right doctors, and support both of their unique journeys. This type of precision engagement isn’t easy; it means not just answering the questions at hand, but proactively identifying and solving for new ones.

Artificial intelligence and machine learning can help.通过提取独特的见解并建立新的联系,您可以betway必威怎么提款

  • 寻找差异化的创意空缺
  • 建立更精确的沟通策略
  • 提供有效的支持计划,以帮助患者继续治疗
  • Create a multichannel strategy that reaches doctors where they are
  • Design launches for specialty treatments that earn payer approval
IQVIA商业解决方案的最新信息
Using AI and ML to drive commercial success

重新考虑您的领域和虚拟部署策略

Elevate the deployment of contract resources by combining experience with data, analytics, and technology to improve productivity and effectively drive patient outcomes.

  • 合同销售
  • 患者服务
  • 访问和报销
  • Clinical and Medical Education
学到更多
IQVIA的高级分析

40多个产品

Commercial offerings using artificial intelligence and machine learning
我们客户的成功

$20M increase

一家中型制药公司使用定制的机器学习在7个月内的收入。
IQVIA的多通道营销优化解决方案在美国取得了成果,2018
iqvia's Unparalleled Data Assets

31K+ HTA records

helping inform payer decisions
iqvia's Unparalleled Data Assets

27K价格记录

including treatments at each available pack size and strength across the EU-5 and the US
商业化Solutions
Launch Strategy and Management

在全球5,000多次发布中,发现了经过验证的策略和见解。betway必威怎么提款

品牌战略和管理

使用最新的数据,分析和领域专业知识来积极主动发展品牌。

定价和市场获取

了解付款人,提供者和患者如何定义价值,并加速新产品和创新产品的市场访问。

Healthcare Professional Engagement

Ensure your stakeholders are getting the information they need, when and where they need it, to see where your product can improve outcomes.

患者参与

Effectively engage with patients to help improve adherence, drive better disease understanding, and deliver treatment value.

促销策略

通过个性化,精确和有效的沟通来最大化品牌的价值。

在每个阶段寻找新的潜力

在品牌生命周期的每个阶段,都有未开发的潜力可以加速增长并超越您的竞争。知道有机会的地方,最好的行动是什么。

  • 在预先发布中, better understand patient segments, disease progression and likely co-morbidities, so that portfolio planning and patient support is proactive, not reactive.
  • At product launch,创建更精确的细分和定位策略,以便为您的销售团队提供成功。
  • For mature brands,请确保医生在需要时获得所需的信息 - 尤其是对于面对更多竞争的成熟品牌。
  • At loss of exclusivity, identify undiagnosed patients that are candidates for combination therapies.

建立创新的信心

我们知道您有利益相关者可以取悦和底线,并且可以对内部怀疑主义进行创新。每个人都想要保证,我们可以提供帮助。

用例: Digital Health, using Commercial Analytics powered by AI and machine learning, pricing and market access

Case studies: Learn about specific client challenges and delivered solutions that drove commercial success

Pilot programs: Get hands on and test the viability of our new tools for your commercial project

Example:一个客户有4个被确定为优先事项的数字健康用例,但必威手机APP没有科学和技术景观的概述。客户与IQVIA的数字健康咨询团队合作,客户获得了整个景观必威手机APP的现场,并完善了优先级,并从愿景转变为概念证明。

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