Optimize your engagement model
Life sciences companies seeking to maximize their go-to-market resources require more than what traditional territory alignment and roster management applications can offer. Static annual alignments and call plans limited to personal touch points no longer suffice in today’s fast-moving industry.
商业的organizations are looking for a new platform that accounts for changing business priorities, HCP affiliations, and prescribing patterns while planning dynamic personal and digital engagements.
引入OCE优化器
A strategic companion to OCE
精心策划的客户参与（OCE）向生命科学公司引入了商业功能和真正的多通道互动的协调。IQVIA OCE Optimizer扩展了OCE平台，具有计划高度针对性的个人和数字客户参与的功能。
Life sciences companies use OCE Optimizer to build and continuously evolve alignments, segments, and multichannel plans. These plans make OCE Sales and OCE Marketing more effective solutions for team selling and campaign execution. And customers have the flexibility to determine how frequently strategic plans get revised.
商业团队还可以向各种第三方CRM和MCM应用程序发布最新的对齐，细分市场和参与计划。
Maximize the impact of commercial resources and engagement channels
OCE优化器具有三个主要功能领域，这些功能使用人工智能算法随着时间的推移增强客户数据配置文件。
- Responsive alignments- 使用基于视觉工作流的规则创建复杂的现场对齐和集中的员工名册，然后平衡和优化离群值
- 直观的细分- 构建细分市场并使用直观分割构建器识别目标，然后应用动态配置文件来完善目标
- Agile engagement plans– Establish plans for personal and digital interactions, then course-correct plans based on customer behavior and market conditions
最好的班级平台
OCE Optimizer的Cloud Platform提供了支持基线和激增要求，直观和灵活的业务规则引擎以及更多技术创新的可扩展性
- 具有内置数据隐私和安全性的现代体系结构
- 特定客户要求的可配置性
- 可扩展的客户数据模型提供了基本信息的存储库
- Pre-built connectors integrate common sources of customer data
- ADA机器学习生成更聪明的HCP配置文件
OCE优化器概况表
