When there's one chance to get it right.
Replace guesswork with data-driven insights
Mounting competition and diminishing differentiation are pushing brand managers outside of their comfort zones. More than ever, launch strategies need to embrace new ideas, new techniques and new insights to hit the ground running.
IQVIA helps customer rise to the challenge, using the latest in machine learning to mine mountains of data and uncover game-changing insights about markets, channels and customers. The result is a more confident, more empowered, launch strategy.
Our team is ready to help with
- Opportunity assessment
- 发射规划
- Tracking and management
- 品牌战略与发展
- Global pricing and market access strategy
- Disease awareness, medical advocacy strategy and communications
- Customer engagement modeling and implementation
New tools, new results
专业知识会产生差异
To make the right decisions for your brand, today and down the road, understanding the disease is only part of the equation. In each therapeutic category you need to know what's different about the market, the regulations, the patient journey. You need to know the questions to ask, and what trends are making an impact.
借助于120多个治疗区域和100个国家的5,000多个产品推出，IQVIA为潜在的疾病机制，临床表现，进展，生物标志物和其他因素提供了帮助，以帮助您更有效地从中脱离开始。
