Move forward with dynamic deployment

With the COVID-19 pandemic turning up the heat on several long-simmering trends, the saying about change being the only constant has never felt so relevant. In fact, for commercial teams, I would argue that change is both the挑战and the解决方案。

Consider, for example, that getting face-to-face access with physicians has become increasingly difficult. That was true before the pandemic, but COVID-19 has made it even harder to get in the door; as of Feb 26^th，面对面的细节是前COVID-19的39％¹。在这种情况下，更改挑战is decreased opportunity for face-to-face personal promotion. The change解决方案？Shift away from traditional approaches and embrace a model that uses data and analytics to continually refine how you’re deploying your sales reps. With precision insights, you can deploy reps to the most appropriate HCPs for your brand at this time, this means truly aligning the right resources with the right HCPs, to maximize salesforce productivity and profitability. When in-person interactions aren’t possible (or effective), you can use a combination of non-personal channels to engage those HCPs with their desired engagement mode and other stakeholders.

利益相关者的宇宙是另一个变化超速行驶的领域。患者和提供者仍然是主要的，但不是唯一的相关利益相关者。改变挑战是否需要吸引更广泛，更多样化的受众 - 包括护理人员，付款人和提供商的影响者，例如集团购买组织（GPO），综合交付网络（IDN）和定价委员会。改变解决方案？使用数据和分析来了解这些影响者在评估品牌有效性时权衡的复杂因素。建立不断捕获和分析数据的能力，以证明您的治疗如何在产品类型，市场环境，疾病，访问环境，临床属性等的背景下支持更好的结果。然后使用这些见解来制作量身定制betway必威怎么提款的消息传递，并通过优化的频道传递。

These are just two examples of fundamental change commercial teams are navigating. And these are just two reasons why we’re encouraging brands to start creating tailored deployment models that are dynamic and evidence-driven — in other words,designed for change。

专注于发射时的快速部署，填补了专业知识的短期差距，然后管理生命周期的终点的日子已经一去不复返了。是时候开始试行不同类型的解决方案，使您对有效的工作，何处以及为什么的丰富见解betway必威怎么提款自始至终the product lifecycle. Over time, you can use these insights to build benchmarks and analogs and, ultimately, create a learning model.

A learning model makes it possible to tweak your strategy so that you are more efficiently reaching the right HCPs with the right messaging, thus improving the outcomes your sales team is able to achieve. That might include pivoting from a traditional sales representative or HCP coverage model to a direct-to-caregiver support program, a holistic reimbursement and access program, or an integrated model with inside concierge-type representatives to enable subject matter experts. You might find that you need to realign traditional sales representatives from the field and put them to work in virtual assignments. Or you might uncover a need to recalibrate digital channels to coordinate theright消息在righttime in therightsequence through theright渠道。

Change is always in motion. By building a holistic and dynamic commercial model, you can implement — and continually enhance — a combination of personal promotion and non-personal channels.

¹IQVIA品牌数据，（Q1）2021。