Focus on customer’s changing needs
The COVID-19 pandemic has created complex challenges across the commercial continuum. Brands are experiencing launch delays, access barriers, demand and supply disruption, salesforce adjustment, and suspended in-person promotion.
了解利益相关者如何受到影响将通过确定最佳的短期和长期策略和策略来帮助品牌满足不断变化的需求。一些利益相关者的挑战包括：
- HCP: treatment/procedure disruption, patient visits, adoption of telehealth; medicine shortages, remote detailing
- Payers: lower/loss of achievable price premiums, delayed access/reimbursement timelines, changes to HTA evidence expectations, changes to public funding priorities, shift to Medicaid (US), demand fluctuation, and increased mail-order utilization (US)
- Patients: loss of benefits, treatment interruptions/delays; telehealth, adherence; Rx/Copay affordability, and others
4 Strategic Areas Driving Commercial Success in Today's Market
Our panel of experts explores key strategic areas that can help you adapt to today’s dynamic commercial market infrastructure.Register below to learn more.
96％的平均下降
在EU5*中的面对面HCP相互作用中在过去的7周中，
HCP e-mail engagement has gradually moved to interactive video/ teleconferencing.
每两周和每月新闻通讯：了解影响
全球COVID-19大流行正在影响所有利益相关者，无论是制药，付款人，提供者还是患者。这些每周的IQVIA新闻通讯强调了见解，以更好地了解总体影响。betway必威怎么提款
Forging a way forward
Through the IQVIA CORE, we will continue to move healthcare forward with Data, Advanced Analytics, Technology and Domain Expertise. These capabilities empower you to make quick, precise decisions. And help you plan for the future.
- Power your insights:Uncover valuable insights to understand the full global and country-level impact of COVID-19 on your market, your brand and your stakeholders. Quantify disruption to treatment, demand, access, promotion, and stakeholder engagement
- 适应破坏：Confidently act on insights and execute short-term, high-impact strategies, driven by advanced analytics
- Prepare for the future:制定品牌连续性计划，还可以使您制定长期策略，以便在适当的时候加速增长
…[COVID-19]对医疗保健系统和我们行业的长期影响已经在这里，需要计划必威手机APP
Sarah Rickwood
Vice President, European Marketing & Thought Leadership
在市场研究和高级分析的交集中发现可行的品牌洞察力。betway必威怎么提款
使用最新的数据，分析和领域专业知识来积极主动发展品牌。
Identify the potential and reality of promotional channels with analytics-driven insights, so you can build confidence and optimize investments.
使用预测分析和机器学习来识别最有可能开出您品牌的提供商，并查看削减噪音的方法。
超越传统方法，并使用AI和机器学习驱动的分析来开发更清晰的图片，了解如何使用多种调查产品。
iqviais here to help
我们动员了我们的专业知识和能力，以确保世界各地的医疗保健具有主动解决Covid-19的影响所需的信息，资源和见解。betway必威怎么提款必威手机APP
了解有关我们对大流行的看法的更多信息。