远程参与支持消费者健康利益相关者在Covid19期间必威手机APP

^{Exhibit 1: Key benefits of remote-engagement compared to face-face discussion according to HCPs (Source: IQVIA eDetail Follow-up Research, 2016-17)}

They gave us several reasons (see Exhibit 1), but two key themes emerge:

• 灵活性 - 当他们“在该地区”和工作活动中，他们并没有被迫与行业代表见面，他们可以选择合适的时间 - 包括在常规工作时间之外。
• Focus – they like that they can concentrate on the information being shared and the subsequent discussion. They feel it is less a social interaction and more educational, and they can speak their mind more easily. They also told us that they felt the remote interactions saves them time compared to face-to-face meetings.

如果我们专注于消费者健康的关键渠道 - 药房 - 我们会发现药剂师与OTC公司的互动必威手机APP方式已经发生了根本性的改变，他们最建议的类别也是如此。

Pharmacists are currently reluctant to interact face-to-face with sales representatives, meaning OTC companies have to engage with them remotely, such as through e-detailing, which is most favoured, phone detailing, and in some countries, e-meetings (China) and email (USA)**. Despite alternative promotional tools, there has been a net decline in overall promotional activity in a number of countries.

In terms of what pharmacists are advising consumers to buy, recommendations for vitamins, analgesics, and upper respiratory tract infection remedies have all increased dramatically and, moreover, pharmacists are generally more interested then other healthcare professionals in patient education training.

有了远程参与的证据，并且有许多接受的证据，IQVIA消费者健康已经确定了成功参与远程参与的七个关键因素（请参阅图2）。必威手机APP

^{Exhibit 2: Seven key factors for successful remote engagement}
Taking a deeper look at just a couple of the 7 we identified.

Regarding people and skills

Remote engagement requires leaders who can coach and manage this way of working, sponsors who understand the journey of continuous learning and representatives with the right competencies and behaviors to engage remotely. Providing, building and developing skills is essential.

Together with this, a proactive approach to change management and adopting and adapting to the remote channel is needed within the organization. Leader buy-in is key to communicate and reinforce the channel across the organization.

内容非常重要

HCP更多地关注屏幕上的内容，但是互动且随后的呼叫中演变的内容使HCP参与其中。这需要保持平衡，以免使内容的广度和深度过度复杂化，而要简单起步，并准备好快速发展。

Technology is a key element of success

Considering the importance of showing and interacting with good content, there are three critical requirements for remote working tools – accessibility, adoption and compliance.

如果您的组织正在考虑使用电子尾声，请注意，您使用的技术平台需要从任何设备，任何操作系统和任何浏览器中访问。此外，它必须是用户友好的，并且不需要大量的时间或技术知识供客户访问。在至关重要的情况下，您使用的平台需要符合数据隐私（GDPR等），并确保违反恶意行为，并能够在线收集同意。

We clearly see that remote detailing can keep your sales representative productive while accommodating the new preferred method of communication by HCPs and pharmacists. If you would like any more information on remote engagement, please get in touch:consumer.必威手机APPhealth@iqvia.com

（**资料来源：IQVIA频道动力学：30天到2020年4月19日与去年同期）