Breakthrough insights, better decisions.

Growing your brand requires constant vigilance and agility. Decisions about when to expand, how to reach more patients, how to improve adherence all require the latest in data, analytics and market expertise. IQVIA can help you rise to the challenge.
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Evidence-based strategies

Markets will shift. New competitors will emerge. And opportunities to innovate will arise. The strongest strategies incorporate what you know, and prepare for what you don’t. Define your goals up front. Get specific about how you’ll measure. Create a plan for informed decision making.

IQVIA brings together primary research with secondary data and applies advanced analytics and deep therapeutic expertise to ensure you have the information you need to chart the right course.

  • Evaluate pipeline viability, potential investments, and commercial opportunities and risks
  • Understand market and competitive dynamics,量化可用的市场份额,映射您的客户旅程,并适应新的客户需求
  • Identify market access hurdles,包括成本,许可和定价,法规和估值。
  • 与专家联系in multiple therapeutic areas across clinical and commercial functions
  • Move with the market, addressing future patient needs, the competitor landscape, product-line expansion and growth potential.
IQVIA's Unparalleled Data Assets

60k专利家庭

在130个国家进行追踪
IQVIA's Unparalleled Data Assets

46,000毒品概况

在170个国家 /地区进行追踪
IQVIA's Unparalleled Data Assets

10,000种药物

在600种疾病和70个国家 /地区的季度分析和预测中涵盖

Stay ahead and confident

激活计划不是一次性活动。品牌管理需要持续关注,并进行实时市场脉搏,以优化客户参与度,确定新的竞争障碍,管理风险并保证投资。iqvia可以随着时间的推移有效地管理您的品牌
  • Forecasting demandand building franchise strategies
  • Tracking competitive landscape changes在75个以上的市场中
  • Delivering timely market insights to help differentiate your brand
  • 量化多种调查产品的使用,因此您知道是什么驱动销售以及如何定位
  • 减轻风险with smart market compliance technology and domain experts
  • 做出明智的决定通过链接数据,证据和高级分析

The engine behind the insights

Analytics are only as good as the data that drives them. And data is only as helpful as the people who know how to leverage it. Powered by the IQVIA CORE, IQVIA integrates unparalleled data, transformative technology, advanced analytics and domain expertise, and puts it seamlessly within reach.

  • 多种数据类型从世界上最可靠的来源中,不断收集,更新和有效的整合。
  • 领域专家可以从销售分析和预测,竞争情报,数据清理和提取方面为您提供支持的世界各地。
  • 机器学习that replaces estimates and past results with future-facing, data-based insights.
品牌战略和管理解决方案
商业智能

Go beyond the numbers to analytics-driven insights using artificial intelligence, machine learning and healthcare expertise.

一级智力

在市场研究和高级分析的交集中发现可行的品牌洞察力。betway必威怎么提款

Product Pipeline

访问470,000种产品和近40,000个药物资料,以分析成功的发布策略,并为下一步做好准备。

专利智能

跟踪130个国家 /地区的60,000多个药品专利家族,以找到机会并确保及时的业务决策。

预测和特许经营策略

通过做出更明智的决策和更少的假设来增强投资组合,并为新研究发现和事件的影响做准备。

市场测量

在全球,区域或本地获取关键性能指标的最新视图。

商业合规性Process

与合规专家合作,创建,实施和管理高效的端到端流程,以确保您的组织符合全球参与和透明度法规和代码。

Related Solutions
Salesforce Optimization

从确定正确的尺寸和结构到监视效率,可以管理,衡量和支持您的销售团队的创新AI和机器学习方法。

病人参与

Effectively engage with patients to help improve adherence, drive better disease understanding, and deliver treatment value.

Healthcare Professional Engagement

确保您的利益相关者获得所需的信息,何时何地,以查看您的产品可以改善结果。

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