消费者健康产品和捕必威手机APP获市场的主张

当今的授权消费者期望消费者健康产品以及他们提出的主张,以反映他们的生活方式愿望。必威手机APPIQVIA消费者健康可以帮助您必威手机APP开发以消费者为中心的产品和令人信服的主张,这些主张直接满足消费者的需求。

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Solving your consumer health innovation challenges

IQVIA消费者健康汇集了针对必威手机APPOTC,营养,维生素,矿物质和补充(VMS)和个人护理创新的挑战的量身定制的,消费者健康的解决方案

  • How to address advanced consumer demands in a competitive market with optimized, cost effective innovation strategies?
  • How to advance more complex Rx-to-OTC switches?
  • How to generate consumer-centric, real-world evidence to support both clinical and promotional claims?
  • How to cope with regulatory challenges around geographic rollouts and new regulatory categories?
  • 如何确保在尽职调查中对科学证据,技术和监管方面进行很好的评估?

Powering your consumer health innovation journey

iqviaConsumer Health can partner with your business to navigate the innovation process no matter what stage on the product and/or claim development journey you are on. We take our collective consumer health expertise and develop tailored solutions, including real-world evidence solutions, that drive your innovation ambitions forward and bring differentiated, consumer-centric healthcare product to the market.
精确=更快的招聘
Recruit untapped populations via targeted social media, qualifying high potential subjects that would otherwise be ignored. The appeal of participating from home results in faster recruitment.
便利=合规性
The digital platform and user-friendly interfaces make it easy to record events. Real-time measurement reduces recall bias for more accurate data.
参与=保留
The app sends push notifications directly to participants’ smartphones to remind them to comply. Text messaging and virtual chats with the study team keeps participants engaged.
更快的访问=更快的索赔
实时数据报告和实时监控使您可以始终跟踪招聘,入学和合规性统计数据。更快地访问数据意味着更快地支持差异化索赔。

以消费者为中心的研究的新时代

iqviaConsumer Health with its global strategic alliance with ObvioHealth aims to usher in a new era of consumer research in consumer health. This strategic alliance is built on the idea that people-centric studies lead to better scientific and promotional claims, better insights and stronger brands.

消费者特定的功能必威手机APP

IQVIA消费者健康在OTC,必威手机APP营养和个人护理领域的专业知识使我们能够带来特定于消费者健康的能力,从而在关键的研究和开发领域中加强您的创新计划。
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