Reach the right patients. Understand the patient journey.
Reaching the right patients and understanding the real-world patient journey is very complex. The size and fragmentation of big data, the lack of scalable solutions and the patient journey diversity are a few of the reasons.
IQVIA's Patient Journey software applies AI to RWD and reaches up to 3-5 times more of the right patients within weeks. It characterizes ~300 million patients in real-time and it is scalable, analyzing the real-world diagnosis and treatment journeys in their true diversity.
Re-thinking patient analytics
With 10 years of rich patient history covering ~300 million US patients, our solution helps clients characterize patients with 85% precision, in real-time.
It uses AI to characterize patients with complex care pathways that other solutions miss. By predicting patients earlier in their disease journey, patients can receive more timely and accurate treatment and improved outcomes.
Patient Journey is an out-of-the box solution that delivers a comprehensive market opportunity assessment, patients' characterization, and a diagnosis and treatment journey analysis.
20% more patients
CONVERTED WITHIN THREE MONTHS3-5x more patients
PREDICTED OVER 12 MONTHS80%
efficiency gains in patient analytics~2 weeks
delivery time with scalable AI on RWD15% lower
operational costs with AI platform processing information
Understanding patients amidst the pandemic
The Patient Journey solution leverages the precision of AI to help brands navigate key strategic questions and deploy agile actions with confidence. Users are quickly able to address questions like:
- How is the diagnosis rate impacted by COVID-19?
- Who are the new diagnosing specialists?
- What are the virtual vs. in-office diagnosis trends?
Using AI to better connect with physicians
IQVIA's Patient Journey connects patient and HCP engagement strategies filling a much needed gap. Coupled with IQVIA Smart Targeting, they analyze, characterize and segment patient and HCP populations jointly.
By segmenting and mapping HCPs to the patient journey, intervention points can be dynamically highlighted. The solution enables users to monitor and pivot customer engagement strategies quasi-real-time with the latest up-to-date de-identified patient level data.
Tangible value with solid proof-points
Building on the success and learnings of over 100 deployments to date, our solutions are tied to clear value outcomes.
Client proof-points include a 5 time increase in patient conversion, 20% brand growth, 15% cost reduction as well as >60% efficiency via AI Platform processing automation.
Targeting therapy transition with precise HCP and patient engagement
With changing healthcare dynamics and technology reshaping customer experiences, the patient has come center stage on the care continuum.
Effectively engage with patients to help improve adherence, drive better disease understanding, and deliver treatment value.
Design programs that meet patient needs, improve adherence, make the patient journey easier, and support better outcomes.
Discover actionable brand insights at the intersection of market research and advanced analytics.