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IQVIA TECHNOLOGIES

"Harness technology for a healthier world.

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利用改变临床开发的力量

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

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产生和传播证据，以回答至关重要的临床，监管和商业问题，使您能够做出更智能的决定并充满信心地满足利益相关者的需求。

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Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety and quality.

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When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

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An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

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释放您推动医疗保健前进的潜力必威手机APP

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

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AI & Machine Learning with a healthcare IQ.

Artificial intelligence is accelerating opportunities. Realizing the benefits for healthcare requires the right expertise. Together, we can solve the problems of today, and drive the breakthroughs of tomorrow.

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您的医疗保必威手机APP健数据不仅仅是云。

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

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Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

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经过证明，更快的DCT解决方案

IQVIA分散的试验提供专门建立的临床服务和技术，无论他们身在何处。必威官方在线我们的混合和完全虚拟的解决方案比其他任何解决方案都多。

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IQVIA enables genomic research via global access to a network of genomic-clinical data, proprietary technologies that enable federated analytics, and therapeutic area & bioinformatics expertise to help you answer your most pressing research questions.

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博客
Dynamic Segmentation
Precise HCP Targeting for Omnichannel Success
Tanveer Ahmed Nasir, Sr. Director, Global Head for Next Best
Jun 24, 2021
  • 博客s
  • Dynamic Segmentation: Precise HCP Targeting for Omnichannel Success

Omnichannel在Pharma中的成功取决于公司迅速适应HCP细分市场的能力。但是，当今的大多数公司仍然取决于几个月内过时的静态目标列表。实际上，IQVIA分析发现，在六个月内，高达40％的HCP变更细分细分市场，而目标清单通常每12到36个月刷新一次。这种断开连接可以使公司在损失的销售机会和无效的营销活动中造成大量资金。

公司的参与策略仅与HCP细分市场的准确性一样成功。借助动态的HCP细分和AI/ML的功能，公司可以连续将其投资分配和外展活动调整为精确目标HCP。数据，分析和见解用于向卖家和营销人员提供及betway必威怎么提款时的建议，例如下一个最佳动作，例如要联系哪些医生以及何时基于预定的细分标准（例如为品牌开处方潜力）与他们联系。动态细分还可以使您的联系偏好为由医生的历史和最新偏好（例如面对面，虚拟，电话和电子邮件）驱动。公司可以进一步确定那些搅动并查明新增长细分市场的处方者。

随着每次相互作用，IQVIA动态分割变得更加精确，因为它结合了闭环反馈过程。它支持基于不同数据集的一系列属性的广泛分割模型。中央预测模型还利用结果数据，例如消息反应。使用IQVIA，当源数据更新时，HCP段实时刷新了，例如渠道偏好和建议的消息可能会根据活动和反应数据的频率与每周变化。动态分割还有助于根据地理位置中的开放帐户数量调整激励赔偿目标。

Over time, companies will experience tangible improvements to their bottom line as they consistently reach the right HCPs with relevant messages through their preferred channel at the optimal time. Make the shift from traditional target lists and call plans to data-driven profiling with IQVIA dynamic segmentation.

To learn more about dynamic segmentation, visit theIQVIA Next Best website

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IQVIA Next Best

通过在每日工作流程中浮出行为改变智能，在最佳时间传达正确的信息，从而使HCP满意度更加满意，从而将洞察力转化为行动。

精心策划的分析

IQVIA Orchestrated Analytics connects actionable, intelligent insights across commercial teams to empower improved strategic decision making.

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结合由人工智能驱动的数据科学，技术和分析，以支持新的效率和业务见解 - 而无需额外的资本投资。betway必威怎么提款

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