HCP参与策略

Compliance and commercial professionals from life sciences companies attended Informa Connect’s virtual HCP Engagement Strategies conference, held October 19 – 21, 2021. The HCP Engagement Strategies conference unites key stakeholders to benchmark winning frameworks for effective HCP interactions, from both a compliance and commercial excellence perspective. Prior to the conference, Informa Connect surveyed pre-registered attendees to garner an industry baseline on current trends, challenges, and areas of focus as it pertains to HCP interactions. This report features the results of the annual pre-conference benchmarking survey as well as live polling results conducted during the 2021 virtual event.