A new approach to collecting health data via patients themselves can offer a more complete look at healthcare needs to improve medical products and health outcomes. Patient-generated health data (PGHD) is increasingly useful in developing real-world evidence, said Michelle Bulliard, Vice President, Real World Solutions for IQVIA MedTech, in a recent webinar. When that data is integrated into well-designed epidemiological research, it can go on to influence regulatory decisions and support value-based care.
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