专业产品的创新策略

向医学专业人员展示您的治疗的价值,从启动前到市场上,并具有数据驱动的临床相关产品信息。
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连接见解,交付和betway必威怎么提款结果

随着新的和更专业的产品上市,对于提供者,付款人和患者来说,了解它们可能是一项压倒性的任务。通过像您的产品一样创新的通信策略,使他们更容易看到您的治疗价值。

iqviaexperts, networks and insights position you to transition from a model that prioritizes sales-driven product launch information to one that puts education at the center. We help you deliver a new level of understanding, with the right information, in the right channel, at the right time.

During research, that means presenting your drug's clinical benefits and scientific profile to关键意见领导者, and helping providers understand how it compares with existing treatment options. After launch, it means working with providers to ensure proper use, expand awareness and reach the patients most likely to benefit.

Case Study: Supporting early glaucoma detection

The challenge:

仅在欧洲,估计有4.6-690万次未诊断青光眼病例。

解决方案:

焦点诊断是一项全面而整体的泛欧HCP教育运动,强调诊断是一个重大但最终可控制的问题。

This campaign used clinically relevant messaging, including a strong endorsement from an external expert steering committee and evidence-based, adult learning approaches to promote early, accurate glaucoma diagnosis.

结果:

提高的平均诊断准确性导致对临床实践和健康结果产生积极影响。必威手机APP迄今为止,30多个国家 /地区的3,000多名眼科医生收到了早期,准确的诊断信息,导致新诊断的青光眼患者增加了25%。

专家领导的教育

IQVIA从公司内外带来了专业知识,以通过教育,国会,培训,白皮书和数字参与工具来实现价值。点对点信息共享可以提高市场意识,并将您的公司提升以提高临床医生的个人能力 - 有效地使您的业务目标与帮助提供者改善患者的结果保持一致。

Case Study: Helping providers identify a rare disease

The challenge:

向肾脏病医生展示如何诊断和治疗以前没有修改治疗的罕见疾病。

解决方案:

点对点,面对面的教育,包括尖端的数字技术,展览和临床上的专题讨论会。

这项运动通过一系列互动辩论支持有效的治疗开始,这些互动辩论使肾脏科学家分享经验,确定最佳实践并讨论管理副作用并帮助患者管理治疗的实用方法。它通过量身定制的多渠道抵押品在本地市场中吸引了肾脏科医生。

结果:

More than 2,500 HCPs reached at four international and three national congresses, and more than 100 nephrologists participated in educational debates in 2016.

Nine ways IQVIA delivers in the field

iqviacan help your product overcome barriers to access with specialized service teams.

  1. 医疗事务Team:Engage with KOLs pre-launch.
  2. Clinical Trial Educators:Provide on-site patient recruitment support.
  3. 科学平台开发:Document your product's profile.
  4. Opinion-Leader Outreach:Reach advisory boards and patient advocates.
  5. Medical Education Programs:Inform healthcare providers.
  6. Market Access Teams:Profile payer and regulatory requirements.
  7. Pathway Effectiveness:Optimize care delivery within healthcare systems.
  8. Evidence-based program design:Build on real-world data.
  9. 护士教育者:支持提供者和患者。
解决方案you may be interested in
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在需要时部署正确的资源,并帮助销售团队有效与繁忙的医疗保健专业人员互动。必威手机APP

医疗事务

Connect with KOLs, accelerate payer acceptance, provider awareness and market access with evidence, expert opinions and analytics that demonstrate value.

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