Adapting Commercial Strategy to COVID-19. Pivot precisely.
COVID-19 is forcing brands to re-evaluate commercial strategies. Whether pre-launch, launch or in-market, IQVIA is helping brands address current challenges and pivot for continued success.
专注于客户不断变化的需求
COVID-19大流行在整个商业连续体中构成了复杂的挑战。品牌正在经历发布延迟，访问障碍，需求和供应中断，销售大通调整以及暂停面对面促销的情况。
Understanding how stakeholders are impacted will help brands address changing needs by identifying the best short-term and longer term strategies and tactics. Some stakeholder challenges include:
- HCPs：治疗/程序中断，患者就诊，采用远程医疗；必威手机APP药物短缺，远程细节
- 付款人：较低/可实现的价格保费，延迟访问/报销时间表，HTA证据期望的变化，公共资助优先级的变化，转移到医疗补助（美国），需求波动以及邮购利用率增加（美国）
- 患者：损失福利，治疗中断/延迟；远程医疗必威手机APP，坚持；RX/COPAY负担能力以及其他
4个战略领域在当今市场取得商业成功
我们的专家小组探索了关键的战略领域，这些领域可以帮助您适应当今动态的商业市场基础设施。在下面注册以了解更多信息。
96% average decline
in face-to-face HCP interactions in the EU5*Over the last 7 weeks,
HCP电子邮件的参与已逐渐转移到互动视频/电信。
Bi-Weekly and Monthly Newsletters: Understanding the Impact
The global COVID-19 pandemic is affecting all stakeholders, whether pharma, payer, provider or patient. These weekly IQVIA newsletters highlight insights to better understand the overall impact.
EU5：Monitoring the Impact of COVID-19 on the EU5 Pharmaceutical Market
我们：Monitoring the Impact of COVID-19 on the US Pharmaceutical Market
锻造前进的道路
通过IQVIA核心，我们手机版必威将继续通过数据，高级分析，技术和领域专业知识来向前发展医疗保健。必威手机APP这些功能使您有能力做出快速，精确的决策。并帮助您计划未来。
- 为您的见解提供动力：betway必威怎么提款发现有价值的见解，以了解Covidbetway必威怎么提款-19对您的市场，品牌和利益相关者的全球和国家层面的全球和国家级影响。量化对治疗，需求，访问，促进和利益相关者参与的破坏
- Adapt to disruption:自信地采取洞察力并执行由高级分析的驱动betway必威怎么提款
- 为未来做准备：Develop brand continuity plans that also position you with longer term strategies to accelerate growth when the time is right
…the longer-term implications [of COVID-19] for healthcare systems and for our industry are here already and they need to be planned for
莎拉·里克伍德（Sarah Rickwood）
欧洲市场和思想领导副总裁
Discover actionable brand insights at the intersection of market research and advanced analytics.
Be proactive about growing your brand using the latest in data, analytics, and domain expertise.
通过以分析驱动的见解来确定促销渠道的潜在和现实，以便建立信心并优化投资。betway必威怎么提款
Use predictive analytics and machine learning to identify providers most likely to prescribe your brand, and see ways to cut through the noise.
Go beyond traditional methods and use AI and machine learning-powered analytics to develop a clearer picture of how multi-indication products are used.
伊克维亚在这里提供帮助
We have mobilized our expertise and our capabilities to ensure healthcare around the world has the information, resources and insights it needs to proactively address the impact of COVID-19.
Learn more about our perspective on the pandemic.