What does the 'voice of the customer' tell life science companies about future engagement?

There’s no doubt that remote engagement has been extremely important for pharma sales teams over the course of the COVID-19 pandemic, but adapting for the future HCP landscape will require reps to do more than simply take their engagement online. IQVIA’s Liz Murray takes us through the company’s latest research into HCPs’ attitudes to pharma engagement, and asks how pharma sales forces can adapt for future changes.