Precise promotions. Recognized returns.

More is not always better. Maximize the value of your brand with personalized, precise, and efficient communications that choose the right channels. IQVIA can help your brand reach providers, patients, payers and key opinion leaders with relevant, timely messages.
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找到您的“啊哈”时刻

开展成功的营销活动的压力从未有所更大。渠道继续扩散,预算紧张,预计是个性化。IQVIA可以通过得出更精确的结论并根据您的数据和我们的数据产生更深入的见解来提供帮助。betway必威怎么提款

IQVIA提供者的数据包括患者资料,练习创新,网络成员资格和其他属性,可帮助您专注于关键决策者。

Our analytics, built on machine learning, creates real "aha" moments -- including which doctors are most likely to prescribe your brand, which opinion leaders are most likely to support its use, and where there may be opportunities you otherwise would have missed.

机器学习使促销更多

机器学习具有过滤和组织大量的能力,以快速识别哪些消息有效,何时和谁。

但是算法需要正确的成分。洞察力仅betway必威怎么提款与幕后的数据和团队一样好。

IQVIA汇集了确定个性化,相关和有效的促销策略所需的数据,分析,技术和专业知识。解决方案杠杆作用

  • Deep market, customer and therapeutic expertise
  • Behavioral and attitudinal customer analyses
  • 尖端的定位和分割技术
  • 一系列医疗保健数据源,必威手机APP包括Channeldyanmics和Xponent数据

Decisions based on information, not instinct

正确的数据可以帮助您主动了解受众,评估策略并衡量效率。IQVIA根据您的产品的特定受众和属性来对齐数据,分析,工具和专家知识。

选择与您的市场相匹配的渠道

Whether you need to focus in or expand into global markets, our teams and solutions are built to support your brand’s geographical scope, strategic intent and partner strategy.

iqviasupports customers with teams in more than 30 countries and a life sciences database that spans 100 markets worldwide.

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