Read the IDC MarketScape Report Excerpt
Get industry insights and discover how IQVIA Technologies is well positioned to leverage its data and analytics capabilities with a growing suite of software platforms and services.
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IDC MarketScape Excerpt:
Worldwide Life Science Sales and Marketing BPO 2021 Vendor Assessment
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the icons.