正确完成的目标。
Break through the noise of big data
As sales forces shrink and become more specialized, precise targeting is essential. Providers, in turn, are expecting more relevant messages, information and even decision support.
能够针对消息，时机和渠道可以使您充分利用熟练的人，并以推动针头的方式整合数字参与渠道，并将您的业务前进。
iqviais using predictive analytics, powered by machine learning, to cut through unnecessary information to find key patterns, helping you be more agile, and more effective.
- Which patients have the highest need for your therapy?
- 哪些医生最有可能开处方？
- 您如何减轻依从性问题的风险？
- Which communications channels will be most effective?
一种更现代的方法
过去，商业团队仅使用开处方记录作为指导发送大众信息。如今，IQVIA的算法采用多源方法，使用患者基础，专业协会和事先开处方行为来识别可能的处方者。
Accuracy matters
Your targeting strategy is only as accurate as the data it’s built on. That's why OneKey records are continually updated by 700 experienced researchers with country-specific knowledge. In fact, there are 1.5 million updates each month. OneKey gives you the facts about:
- 谁在驾驶治疗路径和决策，并提供有关官方结构，职位和角色的最新信息
- How professionals and organizations are affiliated with one another
- What you need to know, with 250+ attributes and a harmonized view of HCPs and HCOs.
- OneKey is also compliant with regulations on data privacy and changing formats of local healthcare delivery environments. And it’s optimized for integration with APIs accessible anytime, anywhere – to your team or ours.
The data behind the insights
By mining global healthcare data sets, machine learning algorithms can identify which physicians in a community are most likely to prescribe a treatment based on their practice makeup, network, prescribing behavior, and lifetime prescribing value.iqviaWhite Paper: Leveraging Artificial Intelligence and Machine Learning to Drive Commercial Success
Read about how US pharma companies are harnessing AI and machine learning, rich real world data, and deep pharma knowledge to increase sales and reduce overhead.
了解AI/ML功能如何加强销售和营销策略并帮助推动商业成功，这均在GDPR的指南和不同数据集的现实范围内。
Maximize the value of your brand with personalized, precise, and efficient communications.
Innovative AI and machine learning methods to manage, measure and support your sales team – from determining the right size and structure to monitoring effectiveness.
Identify the potential and reality of promotional channels with analytics-driven insights, so you can build confidence and optimize investments.