When there's one chance to get it right.
Replace guesswork with data-driven insights
Mounting competition and diminishing differentiation are pushing brand managers outside of their comfort zones. More than ever, launch strategies need to embrace new ideas, new techniques and new insights to hit the ground running.
iqviahelps customer rise to the challenge, using the latest in machine learning to mine mountains of data and uncover game-changing insights about markets, channels and customers. The result is a more confident, more empowered, launch strategy.
Our team is ready to help with
- Opportunity assessment
- 启动计划
- Tracking and management
- 品牌战略和发展
- Global pricing and market access strategy
- Disease awareness, medical advocacy strategy and communications
- Customer engagement modeling and implementation
New tools, new results
专业知识与众不同
To make the right decisions for your brand, today and down the road, understanding the disease is only part of the equation. In each therapeutic category you need to know what's different about the market, the regulations, the patient journey. You need to know the questions to ask, and what trends are making an impact.
凭借在120多个治疗领域和100个国家 /地区推出5,000多种产品的遗产，IQVIA对潜在的疾病机制，临床表现，进度，生物标志物以及其他需要帮助您更有效地与药物区分开来的知识深入了解开始。
