Covid-19的快速，全球传播正在重塑业务以广泛的方式进行。曾经是对面对面销售电话的方便补充的数字客户参与，突然成为生命科学公司吸引医疗保健专业人员（HCP）的主要工具。必威手机APP虚拟互动技术为面向客户角色的个人提供了一必威官方在线种与HCP进行关键业务关系的方式。
制药和生物技术公司需要与HCP保持连续性，以引入新品牌和指示，解决临床问题，培养关键影响者等等。这使得它或商业操作迫切需要选择和部署远程参与解决方案。但是，公司应谨慎行事，并在做出这一重要选择的同时考虑特定标准。
Here are some questions to ask:
- Will your sales professionals feel confident that busy physicians can join the virtual interactions easily, without having to jump through technical hoops just to connect?
- Will HCPs have peace of mind that the virtual sessions are secure and compliant, with their privacy protected?
- Can the application scale to handle dozens or hundreds of sales reps and Medical Science Liaisons (MSLs) conducting remote details at the same time, with no performance loss?
We believe that two crucial factors unique to life sciences organizations evaluating remote engagement applications are convenience and compliance:
Convenience
When a rep is asking for time with a physician, the software must make the connection process straightforward, with no new app installations or complex setup procedure. We recommend that a remote interaction app offer these features:
- Accessible- 立即启动，在任何设备和浏览器上工作，并在带宽波动和不同防火墙设置的环境中运行。
- 无创- HCP不需要Web应用程序下载或复杂的安装，也没有剩下的应用程序文物。
- 订婚- 启用该工具中的问卷，调查和医学询问表的部署，并请求参与者的许可记录会议。
Compliance
All life sciences communications, including virtual interactions with HCPs, pose significant risks because this is a heavily regulated industry and information about medications and patients is extremely sensitive. A remote engagement solution should include these capabilities:
- Security– Protect HCPs from potential phishing attacks that could result in the loss of personally identifiable information and ongoing vulnerabilities on the users’ systems.
- Privacy– Communicate adherence to GDPR data standards, share legal disclaimers, ensure access to legal and additional documents.
- 保证内容- 管理员工具保证内容已由MLR审核过程批准，可以清晰，并且可以指定为某些现场代表。
- Pharmacovigilance- 允许参与者捕获对正在讨论的品牌的不良药物事件或风险因素的提及。
IQVIA offers an application enabling virtual customer interactions called OCE Remote Engagement. This application not only meets high standards for compliance and for ease of conducting interactions, it also provides extensive tools for presenting and viewing content, integration with CRM platforms, analytics and reporting, and more. And IQVIA has the services delivery specialists to get OCE Remote Engagement and IQVIA Remote Detailing up and running quickly.
各种规模的制药公司正在迅速，创造性地适应Covid-19的影响。主要回应之一是动员人们的资源继续使用远程参与等数字渠道发展HCP关系。在采用远程参与解决方案之前，请确保评估您的要求和潜在风险。流行的水平应用程序可能会打勾许多功能盒，但仍然没有提供公司所需的生命科学的所有功能。
Learn more aboutremote detailing solutions from IQVIA.