See markets more clearly and opportunities more often.

iqviatakes an analytics-infused approach to commercialization, helping life sciences companies take advantage of the latest tools, techniques, and deep healthcare expertise. The result - reinvigorated solutions focused on scalable resources, precision insights, and actionable ideas.

将精确参与到精密医学

您需要找到合适的患者,发现合适的医生,并支持他们的两次独特旅行。这种精确参与并不容易;这意味着不仅要回答手头的问题,而且可以主动识别和解决新问题。

人工智能和机器学习可以提供帮助。By extracting unique insights and making new connections, you can

  • Find creative openings for differentiation
  • Build a more precise communication strategy
  • Deliver effective support programs that help patients stay on treatments
  • 创建一种多通道策略,以触及他们所在的医生
  • 设计推出专业治疗,以赚取付款人批准
The Latest from IQVIA Commercial Solutions
使用AI和ML推动商业成功

Rethink your field and virtual deployment strategy

通过将经验与数据,分析和技术相结合以提高生产率并有效提高患者预后,从而提高合同资源的部署。

  • Contract Sales
  • Patient Services
  • Access and Reimbursement
  • 临床和医学教育
Learn more
iqvia's Advanced Analytics

40+ offerings

使用人工智能和机器学习的商业产品
Our Customers' Success

增加了2000万美元

in revenue in a 7 month span by a mid-sized pharmaceutical company using customized machine learning.
Results achieved in the US with IQVIA’s Multi-Channel Marketing Optimization solution, 2018
iqvia's Unparalleled Data Assets

31k+ HTA记录

帮助告知付款人的决定
iqvia's Unparalleled Data Assets

27K price records

including treatments at each available pack size and strength across the EU-5 and the US
商业化解决方案
启动策略和管理

Discover proven strategies and insights refined over more than 5,000 launches around the world.

Brand Strategy and Management

Be proactive about growing your brand using the latest in data, analytics, and domain expertise.

Pricing and Market Access

Understand how payers, providers, and patients define value, and accelerate market access for new and innovative products.

Healthcare Professional Engagement

确保您的利益相关者获得所需的信息,何时何地,以查看您的产品可以改善结果。

Patient Engagement

有效与患者互动,以帮助提高依从性,推动更好的疾病理解并提供治疗价值。

促销策略

Maximize the value of your brand with personalized, precise, and efficient communications.

Finding new potential at every stage

At every stage of the brand lifecycle there is untapped potential to accelerate growth and surpass your competition. Know where there is opportunity and what the best action is.

  • In pre-launch,更好地了解患者段,疾病进展和可能的合并症,因此投资组合计划和患者支持是主动的,而不是反应性的。
  • 在产品发布会上, create more precise segmentation and targeting strategies so your sales teams are set up for success.
  • 对于成熟的品牌, ensure physicians get the information they need, when they need it - especially for mature brands that face more competition.
  • 丢失排他性,确定未诊断的患者,这些患者是组合疗法的候选者。

Building the confidence to innovate

We know you have stakeholders to please and bottom lines to hit, and that innovation can be met with internal skepticism. Everyone wants assurances, and we can help.

Use cases:数字健康,使用由A必威手机APPI和机器学习,定价和市场访问提供支持的商业分析

实例探究:了解特定的客户挑战和交付的解决方案,以推动商业成功

试点计划:接触并测试我们为您的商业项目的新工具的生存能力

例子: A client had 4 digital health use cases that had been identified as priorities, but with no working overview of the scientific and technology landscape. Working with IQVIA's Digital Health Consulting team, the customer achieved line-of-site to the entire landscape, refined their priorities, and moved from vision to proof of concept.

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马德里
+34 915 578 500

Barcelona
+34 937 496 300
+34 932 105 417